Advertising Vices?

Every working day I get off the bus in front of David Jones in Sydney, renowned for it's window dressing, especially at Christmas. For the last few weeks it has had the most amazing displays of tropical gardens (whole gardens, not even just plants) and fashionably dressed mannequins in each window that you couldn't help but wonder at the expense of it. But this week, each window is just boarded over with Mambo Billboards. The first one I see when I get off the bus says "100% Mambo - experts in youth exploitation", the next one, with a picture of a gorgeous little boy, in his Mambo clothes of course, says "this add bought my Mum a new plasma TV" and the next one, with some cute kids playing, in their Mambo clothes, says "models should be seen and not heard" ...

What, I ask myself, as I head off down Market Street, is Mambo trying to tell us? I know it's all too brazen to be taken quite seriously, but are they trying to satirise their own actions? I am one confused member of the public.

But maybe that's the point. I have now thought about Mambo, and even blogged about Mambo, which I guess is all most advertising is aiming for ...